PAL: Your Personal Agentic Companion
A living reflection of your shopping journey that transforms alongside you
How PAL Works
PAL creates a unique, evolving relationship by analyzing shopping patterns and reflecting them through an adaptive character. Click each step to learn more.
The Language of Form
PAL doesn't just display emotions—it becomes a physical manifestation of shopping behavior. Each archetype draws from mythology and abstract forms to embody different patterns, creating an intuitive visual language that makes behavior tangible.
Click any archetype to understand what it represents in shopping psychology
Loss of Control
The transformation represents impulse overtaking intention. Like the werewolf during a full moon, the user experiences shopping as something that "happens to them" rather than a conscious choice.
Rooted Balance
Deep roots indicate stability and thoughtful purchases. The tree spirit embodies finding balance—connected to needs, growing sustainably, purchasing with intention and patience.
Neglectful Absence
Empty space where a form should be represents complete neglect of shopping needs. The void is neither good nor bad—it signals disconnection from necessary self-care through clothing.
Erratic Spikes
Sharp, unpredictable spikes represent sudden large purchases that disrupt budget and routine. Each spike is an impulse that punctures financial planning without warning.
Fluid Exploration
Constantly shifting shape represents experimentation with new brands and styles. The sloshing movement shows curiosity and adaptability—exploring without rigid attachment to patterns.
Clarity & Structure
Geometric precision reflects clear goals and organized behavior. Each facet is a deliberate choice, transparent in purpose. Light passes through cleanly—nothing hidden, everything intentional.
Fractured Integrity
Cracks spread through the form as behavior contradicts personal goals. Each purchase that goes against values creates another fracture. Left unchecked, the breaking accelerates.
Excessive Abundance
Wild, tangled growth represents uncontrolled accumulation. What started small has sprawled everywhere, choking out space and clarity. The excess becomes overwhelming and impossible to manage.
Obsessive Collection
Each snake holds a different purchase, constantly writhing for attention. The fixed gaze represents hyperfocus on acquiring—unable to look away from shopping, trapped in the cycle.
Why Physical Manifestation Matters
By embodying shopping behavior in tangible forms drawn from mythology and nature, PAL creates an immediate, visceral understanding that transcends data and statistics. Users don't need to analyze charts—they feel the meaning in the werewolf's transformation, see their goals fracturing in broken glass, or find peace in the dryad's roots. The form is the message.
Meet Our Users & Their PALs
PAL manifests differently for each user, creating a personalized character that mirrors their unique shopping psychology and evolves as they grow. Here are two archetypal journeys:
Behavioral Markers:
- Takes out her phone and squints at size charts repeatedly
- Says "I'm usually a medium... but sometimes a large... or maybe it runs big?"
- Returns packages so frequently the UPS staff knows her by name
- Ends up with duplicates because she forgot she already ordered it
PAL Evolution: The Uncertain Shopper's Journey
Watch how PAL transforms from a confused young woman into a wise, supportive grandmother as the user builds confidence and understanding in their shopping decisions.
Click on any stage to see PAL's character
PAL's appearance, personality, and guidance style evolve based on the user's growing confidence and improved shopping habits. Each stage represents progress in the relationship.
Behavioral Markers:
- Refreshes tracking numbers like it's a heartbeat monitor
- Knows every sale cycle and can smell a discount across the internet
- Has closets overflowing with unopened packages "I'll get to later"
- Experiences euphoria and overwhelm—buys fast, crashes hard, repeats
PAL Evolution: The Dopamine Chaser's Journey
Experience PAL's transformation from a frenzied gremlin to a peaceful, therapeutic presence as the user learns to regulate their impulses and find inner calm.
Click on any stage to see PAL's character
From frenetic energy to peaceful presence, PAL's form literally transforms as the user develops healthier shopping patterns and emotional regulation.
The Future of PAL
PAL represents a new paradigm in behavior change design—one built on relationship, empathy, and visual storytelling rather than restriction and guilt. As the companion evolves, so does our understanding of how technology can support human growth.
The question shifts from "How do we stop bad behavior?" to "How do we nurture care that makes good choices natural?" PAL is the answer: a living, evolving relationship that makes sustainable consumption feel like caring for a friend—because it is.