Forking Paths Diagram
System Structure & Intervention Points
This diagram maps the fashion industry ecosystem and identifies where our intervention sits within everyday practices. Click on any node to learn more about that element.
The highlighted path (grey nodes) shows our focus area through the system.
INDUSTRY
Fashion Industry
The entire ecosystem of textile production, manufacturing, distribution, and consumption patterns.
PRODUCTION
Textile Production
Raw material sourcing and fabric creation—the foundational stage of the fashion supply chain.
Manufacturing
Where textiles become garments through cutting, sewing, and assembly processes.
Distribution
Transportation and retail networks that move products from factories to consumers.
Labor
The human workforce throughout the supply chain, often facing poor working conditions.
Overproduction
52 micro-collections per year create excess inventory. 40% of new clothes never sell; 30% are never worn.
Supply Chain
Complex global networks connecting raw materials to finished products and consumers.
PRACTICES
MEND
Repair/Mend
Extending garment life through fixing and alterations rather than discarding.
PURCHASING
Conscious Purchasing
Our intervention point: the critical moment between desire and decision where reflection can create mindful choice.
WASHING
Care/Washing
How garments are maintained affects their longevity and environmental impact.
Reselling
Secondary markets extend product life and reduce waste through resale and donation.
Gamification
Using game mechanics like points and achievements to drive behavioral change.
Reflection
Our primary lens: asking users to pause and consider what they already own before purchasing.
Recognition
Helping users recognize and appreciate the value of their existing wardrobe.
Bridging
Connecting awareness to action through integrated interventions.
REWARDS
Tangible Rewards
External incentives like discounts or points that may not create lasting behavior change.
PRESSURE
Social Pressure
Influence from peers and community norms around sustainable consumption.
MOTIVATION
Intrinsic Motivation
Internal satisfaction from making conscious choices and valuing what you already own.
GRANTS
City-Wide Grants
Large-scale policy and funding interventions at the municipal or government level.
Understanding the System
Click each card to explore how different elements connect in our intervention strategy
Key Insight
While the fashion industry creates overproduction at the supply level, our intervention addresses it at the demand level—the moment of conscious purchasing. By introducing reflection at this critical point, we activate intrinsic motivation rather than relying on external incentives that may not scale or sustain behavior change.